【CNMO】苹果手机，可以说是全球最火爆的数码产品之一。9月21日，据asymco报道，iPhone的总销量达到20亿部，苹果用户在所有智能手机用户中的占比高达26%。iPhone之所以如此火爆，与苹果公司的创始人——史蒂夫·乔布斯（Steve Jobs）息息相关，部分网友认为“没有乔布斯就没有现在的苹果”。

史蒂夫·乔布斯出生于美国加利福尼亚州旧金山，于1976年4月1日创立了苹果公司。1977年4月，他在计算机展览会上展示了苹果Ⅱ号样机，1998年苹果推出了iMac。乔布斯被认为是计算机业界与娱乐业界的标志性人物，在他的领导下，苹果推出了iMac、iPod、iPhone、iPad等风靡全球的电子产品。不幸的是，2011年10月5日，乔布斯因患胰腺神经内分泌肿瘤病逝，享年56岁。

史蒂夫·乔布斯

乔布斯出色的能力来自于他严谨、苛刻的天性，以及不可思议的思考能力。乔布斯在生前留下了诸多经典名言，揭示了他对生活、工作和改变世界最深刻的见解，同时也深深地影响了我们。在乔布斯逝世十周年之际，CNMO给大家盘点了乔布斯的20条经典名言，让我们一起走进乔布斯的世界。

  • Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.

你的工作将会占据你生活中很大的一部分，唯一能让你真正成功的方法就是做你认为伟大的工作。成就伟大事业的唯一途径就是热爱自己的事业。如果你还没有找到，继续寻找，不要停。当你找到它的时候，你自然就会明白的。

  • I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.

我觉得如果你出色地完成了某件事，那你应该再做一些其他的精彩事情，不要在那往事上停留太久，多想想接下来应该做什么。

  • I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

我当时没有意识到，但事实证明，被苹果公司辞退是我这辈子遇到的最好的事情。失败的沉闷被重新开始的轻松所取代，一切都不是定数。它解放了我，让我进入了人生中最有创造力的时期之一。

  • Innovation distinguishes between a leader and a follower.

领袖和随从的区别在于创新能力。

  • You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

你不能只问顾客需要什么，然后想办法给他们制作出来。否则等到你做出来时，他们已经想要新的东西。

  • This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?

这场革命，是信息革命，也是自由能源的革命，但却是另一种形式的革命：自由智力能量。尽管它现在还在初级阶段，但我们的麦金塔电脑用的电比100瓦的灯泡还少，可以每天给你节省数小时（翻译的不太好）。从现在起10年，20年，或50年后，它会发展到何种程度?

  • My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

我生活中最喜欢的东西不需要花钱。很明显，我们拥有的最宝贵的资源就是时间。

  • My model for business is The Beatles. They were four guys who kept each others kind of negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts. That's how I see business: Great things in business are never done by one person, they're done by a team of people.

我的商业模式类似披头士乐队。他们四个人可以互相控制着消极的倾向。他们相互平衡，总数大于各部分之和。这就是我对商业的看法：商业上伟大的事情从来不是由一个人完成的，而是由一组人完成的。

  • Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.

我们的DNA是一个消费者公司 - 服务那些赞成或反对的顾客。这就是我们所想的。我们认为我们的工作是负责完整的用户体验。如果它达不到标准，那是我们的错，简单明了。

  • I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.

我非常尊重渐进式的改进，在我的生活中我也做过类似的事情，但我总是被更革命性的变化所吸引。我不知道为什么，因为他们更加困难，使我的情绪压力更大。你通常会经历这样一段时间，每个人都告诉你，你彻底失败了。

  • Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.

成为墓地里最富有的人对我来说并不重要。对我来说，在晚上睡觉前能说我们做过的美好的事更加重要。

  • Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.

创造力就是把事物联系起来。当你问有创造力的人他们是如何做某件事的时候，他们会感到有点内疚，因为他们并没有真的做过，他们只是看到了一些东西。过了一段时间，他们就明白了。

  • Design is not just what it looks like and feels like. Design is how it works.

设计不只是它的外观和感觉，更多的是产品如何运作。

  • We hire people who want to make the best things in the world.

我们录用那些想做世界上最好的东西的人。

  • It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

通过小组讨论来设计产品真的很困难。很多时候，在你向他们展示出来之前，人们并不知道他们想要什么。

  • What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds.

对我来说，电脑是我们发明的最了不起的工具。它让我们的思想犹如自行车般快速。

  • We don’t get a chance to do that many things, and everyone should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.

我们一生做不了太多事，所以要把每件事都做到完美。这就是我们的生活，人生短暂，过着过着就结束了，你知道吗？我们都选择了这样的生活。所以它是很好的，也是值得的。

  • For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.

在过去的33年里，我每天早上都照镜子问自己：如果今天是我生命中的最后一天，我是否想做我今天要做的事情？每当答案已经连续太多天是"不"时，我想我需要做出一些改变了。

  • I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.

我相信企业家的成功还是失败很大一部分取决于纯粹的毅力。

  • Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.

技术是无关紧要的东西。重要的是，你要对人有信心，他们基本上是善良和聪明的，如果你给他们工具，他们会用其做出奇妙的事。

总结

病情恶化之前，乔布斯甚至打趣道："关于我死亡的报道被大大夸大了。“2009年初，乔布斯再也无法否认自己的病情，他请了病假，并通过邮件通知员工。乔布斯表示："不幸的是，我的个人健康不仅让我和我的家人分心，也让苹果的其他人分心。"2011年10月5日，乔布斯在家人的陪伴下，在加州帕洛阿尔托的家中去世。

乔布斯的逝世是科技行业重大的损失，但他给世界留下了不可磨灭的痕迹，他对苹果和技术本身的愿景已经把公司推向了很高的水平，改变了人们的沟通和生活方式。在最后一次谈话中，乔布斯告诉沃尔特·艾萨克森（美国著名传记作家）：“有时候我会想到底有没有上帝，这是我们从未完全知道的巨大谜团。 但我喜欢相信有来世，我喜欢相信积累的智慧不会在你死后消失，而是以某种方式持续存在。”